Dans ce récent document intitulé "
Advantages and Disavantage of the Strategic Management in the Current Economic Context", publié en 2012 sous l'égide de
The Bucharest Academy of Economic Studies, les auteurs Svetlana BRADU?AN and Alexei SÂRBU décrivent par le détail ce qu'est le strategic management (
http://tinyurl.com/oqe4wcm). Et, à mes yeux, ce qu'ils disent du strategic management pourrait être dit de l'intelligence économique que je pratique.
Quelques extraits choisis:
- Strategic management is a mean of modern management, focused on changes and amendments to be made in the organization and within its interactions with the environment in which it operates, in order to avoid situations in which goods and services provided by the organization, their production and sale, entire activity become outdated, inconsistent in relation with produced changes
- strategic management becomes a premise for the realization of the sustainable development of an organization, anf thus- of the economy and society as a whole
- Strategic management is the best adapted form of management for anticipating future problems which the company will have, opportunities and threats it will face, given that in many areas of business, speed of change is accelerating continuously
- the most important advantage of the strategic management is that it significantly improves economic and financial results of the company, quick development and strengthening its market position, appreciably increases its competitiveness
- strategic management is a process that will stimulate the creative side of people, skilled and knowledgeable in the organization
- It is vital to design, at the organizational level, a system of "strategic watch", which refers to the constant surveillance of the external environment and the internal one, in order to detect hazards, and developing the ability to quickly build models of future evolution, so that the organization will be able to intervene quickly
Il est vrai que dans la vision du Strategic management qui nous est présentée, l'information n'est pas au centre de l'attention. Mais à part cela, les différences semblent minimes. Notons aussi le regard des auteurs sur:
- les limites du strategic management
- quelques guidelines pour une pratique effective du strategic management
Alors strategic management et intelligence stratégique seraient-ils deux concepts identiques? Le premier serait-il la traduction du deuxième que tout le monde francophone attend? Si ce n'est pas le cas, les deux concepts sont néanmoins fort proches.
